Know Your Lemons Campaign
Watch out for these tags in October 2018
PLj teamed up with Worldwide Breast Cancer(WBC) and Tenovus Cancer Care to help promote WBC's 'Know Your Lemons' breast cancer awareness campaign this October, which is Breast Cancer Awareness Month. The 'Know Your Lemons' campaign, with its main visual of 12 lemons in an egg box each representing a different possible symptom, empowers patients and physicians to identify the first signs of breast cancer and feel confident in detection and treatment options. PLj know their lemons from a health perspective and brought the campaign to everyday shoppers in October through instructive tag booklets around the necks of PLj bottles sold in health food shops and supermarkets nationwide. Each bottle of PLj sold will also contribute to the funding of 'Know Your Lemons' posters to be distributed in GP's surgeries and hospitals up and down the British Isles.
Only two in five people (42%) are confident about recognising the changes to their breasts that could be a sign of cancer, according to a new survey of 19,000 respondents by Avon Products, Inc.